#LadyBugSpotting :
‘Lady bug spotting was an attempt to make the experience of wearing Péro's clothes more interactive and tactile. We wanted the wearer to find the ladybird on their garment, as each piece of clothing this season has a life-size hand embroidered ladybug hidden between the floral prints or amidst the embroidered bullion roses and petite point borders.
PÉRO
ROLE:
Benchmark analysis, Insight, Creative Strategy, Campaign Idea, Content Strategy, Storytelling
Péro is an Indian fashion label that uses local materials and the tradition of hand crafting to create pieces that are unique.
BRIEF:
The brand wanted to come up with a storyline and digital assets to promote their spring/ summer collection.
COLLECTION NOTE AND STORY
#LearnWithPero
Learn with Pero was an experience where the consumer can learn the about the details of the garment, each stitch, each cut and the make of it.