ROLE : 

Concept, Storytelling, Content, Secondary Research 

 

PROBLEM :

ELLE India organised an event “ Elle Breast Cancer Carnival”, to spread awareness regarding breast cancer and wanted the event goers to take back something more than just auction items that they purchased. 

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THE APPROACH :

After extensive research I found that the awareness towards breast cancer is relatively low among the majority of the population and the knowledge of self-assessing is lacking. To tackle this, a little fold out poster was created.

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CAMPAIGN : IF YOU LOVE YOURSELF,YOU GOTTA FEEL YOURSELF!

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