ROLE :
Benchmark analysis, Insight, Creative Strategy, Campaign Idea, Consumer Journey mapping. 

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PROBLEM :

Garnier wanted to relaunch it’s BB cream during COVID but make it different.

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THE APPROACH :

An extensive benchmark analysis on communication around BB creams, was conducted to understand how consumers feel about buying makeup during the pandemic.

INSIGHT : 

Significant value shift in the consumer purchase behaviour leading them to look for products that have multiple benefits. This was an outcome of financial anxiety and how they view a product to be “Worthy” enough. They were also looking to make a comeback with bare minimum makeup.

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CAMPAIGN : COME BB-ACK SKIN

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