ROLE:

Benchmark analysis, Insight, Creative Strategy, Campaign Idea, Content Strategy, Storytelling, Photography

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PROBLEM:

The brand’s customers always had an issue with their price points and constantly raised the question about why their garments were expensive.

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INSIGHT:

The customers needed to connect with the brand in a deeper manner and understand the journey of the garments that they were purchasing.

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CAMPAIGN : INDIMADE

Showcasing the birth of the fabric colours, to the beating of the same by hard working artisans, the consumer was made to live the journey of each garment visually. This in turn help them be more aware of how the simple garment that they think they are purchasing has gone through an intense journey of love and hardwork before they could call it their own.