ROLE:

Benchmark analysis, Insight, Creative Strategy, Campaign Idea

​

PROBLEM :

Garnier wanted to launch their new product range for curly hair. 

​

THE APPROACH :

The existing communication around Curly hair was all the same leading to consumers being confused. 

​

INSIGHT:

People have different hair and different stories. Their trust in a  product is shaped through testimonials of real people.

​

CAMPAIGN : CURL CLUB 

Curl club is the first global curl community with the sole objective of bringing forward relevance, credibility and trust.

The curl club approved mark is a a certification that the product is approved by real people.

​